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Leading sportswear brands among Generation Z ranked by brand ownership in the United Kingdom (UK) in 2025

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

24 April to 14 May, 2025

Number of respondents

1,247 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to sportswear, which of the following brands do you own currently?"

Citation formats

Most owned sportswear brands among Gen Z in the UK 2025

Published by
Bruna Rocco,
Dec 12, 2025

Nike took the crown as the most owned sportswear brand among Gen Z in the United Kingdom in 2025, with a response of ***percent. Adidas followed in second place.

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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