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Leading sportswear brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

24 April to 14 May, 2025

Number of respondents

1,247 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name?"

Citation formats

Most well-known sportswear brands among Gen Z in the UK 2025

Published by
Bruna Rocco,
Dec 15, 2025

When it came to the best-known sportswear brands among Gen Z in the UK in 2025, Adidas and Nike claimed the same first spot.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands in this ranking and many more? Explore GCS brand profiles. These statistics show the results of the GCS Brand Profiler.

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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