Respondents were asked to what extent environmental sustainability plays a part in their decisions on clothes, for example, where they purchase it from.
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Effect of sustainability on British Gen Z consumers' clothing decisions 2025
As of January 2025, over of Brits aged 18 to 24 said that sustainability affects their clothing decisions - such as where they purchase clothes - a fair amount. Only ** percent answered that sustainability played no role in their clothing decisions.
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YouGov. (May 19, 2025). Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. "Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2025." Chart. May 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. (2025). Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. "Extent to Which Environmental Sustainability Affects 18 to 24 Year Old Consumers' Clothing Purchase Decisions in Great Britain in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2025, /statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov, Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1401662/gen-z-clothing-sustainability-influence-gb/ (last visited July 27, 2026)
Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2025 [Graph], YouGov, May 19, 2025. [Online]. Available: /statistics/1401662/gen-z-clothing-sustainability-influence-gb/
