Primark brand profile UK 2024| ��ƽ��

Primark brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,125 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Primark in the UK?
When it comes to fashion store customers, brand awareness of Primark is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Primark in the UK?
In total, ** percent of UK fashion store customers say they like Primark. However, in actuality, among the ** percent of UK respondents who know Primark, ** percent of people like the brand.

What is the usage share of Primark in the UK?
All in all, ** percent of fashion store customers in the UK use Primark. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Primark?
Around ** percent of fashion store customers in the UK say they are likely to use Primark again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Primark in the UK?
In June 2024, about ** percent of UK fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months.

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