YouGov scores are based on a survey of respondents that asks: "Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three."
Date of access is used for date of release.
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Leading considerations of Gen Z when purchasing clothing in GB in 2025
In a 2025 survey, the leading factor that Generation Z consumers in the United Kingdom took into consideration when purchasing clothing was comfort. This was a priority for over **** of Gen Z consumers. Low price followed in second place, with just under **** of respondents selecting this option.
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YouGov. (May 16, 2025). Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. "Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025." Chart. May 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. (2025). Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. "Factors Driving The Purchase of Clothing for 18 to 24 Year Olds in Great Britain (Gb) in January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2025, /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov, Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/ (last visited August 03, 2026)
Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in January 2025 [Graph], YouGov, May 16, 2025. [Online]. Available: /statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
