| Characteristic | Share of respondents |
|---|---|
| M&S | 91% |
| H&M | 90% |
| John Lewis | 90% |
| Next | 89% |
| Primark | 89% |
| Lacoste | 87% |
| Ralph Lauren | 87% |
| Zara | 86% |
| BOSS | 85% |
| New Look | 85% |
| TK Maxx | 85% |
| River Island | 84% |
| GAP | 83% |
| Matalan | 81% |
| Hollister | 69% |
| Jack & Jones | 65% |
| Urban Outfitters | 63% |
| Mango | 62% |
| Abercrombie & Fitch | 60% |
| UNIQLO | 47% |
| Pull & Bear | 45% |
| Bershka | 40% |
| COS | 35% |
| I don't know any of these brands | 1% |
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Source
Source
Release date
October 2025
More information
Region
United Kingdom
Survey time period
17 June to 24 September, 2025
Number of respondents
1,248 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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