In the first quarter of 2026, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2026, retail e-commerce sales in the United States hit over *** billion U.S. dollars.
How e-commerce measures up in total U.S. retail
In 2025, the reported total value of retail e-commerce sales in the United States amounted to over *** trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of *** trillion U.S. dollars.Â
Rising e-commerce segments
Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
U.S. Census Bureau. (May 18, 2026). E-commerce as a share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
U.S. Census Bureau. "E-commerce as a share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2026." Chart. May 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
U.S. Census Bureau. (2026). E-commerce as a share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
U.S. Census Bureau. "E-commerce as a Share of Total U.S. Retail Sales from 1st Quarter 2010 to 1st Quarter 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2026, /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
U.S. Census Bureau, E-commerce as a share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2026 ÌÇÐÄÆƽâ°æ, /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/ (last visited July 31, 2026)
E-commerce as a share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2026 [Graph], U.S. Census Bureau, May 18, 2026. [Online]. Available: /statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
