As of July 2023, hyaluronic acid was the most-sold active ingredient in the beauty and personal care category on Amazon.com. Hyaluronic acid generated around ** million U.S. dollars in gross merchandise value (GMV). Vitamin E ranked second, with a GMV of nearly million U.S. dollars, followed by vitamin C with over *** million U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Brightdata. (July 1, 2023). Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/
Brightdata. "Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars)." Chart. July 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/
Brightdata. (2023). Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/
Brightdata. "Best-selling Active Ingredients in The Beauty and Personal Care Category on Amazon.Com in 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2023, /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/
Brightdata, Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/ (last visited July 24, 2026)
Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) [Graph], Brightdata, July 1, 2023. [Online]. Available: /statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/
