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Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023

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Source

Release date

April 2024

Region

Worldwide

Survey time period

December 1, 2023 to January 3, 2024

Number of respondents

2,000 Amazon sellers*

Age group

18 years and older

Special properties

Multiple answers possible

Supplementary notes

* Respondents from 100 countries, on all 20 Amazon marketplaces.

Citation formats

Main Amazon product categories for small and medium-sized business (SMB) sellers 2023

Published by
Yihan Ma,
Apr 6, 2024

According to a 2023 survey conducted among small and medium-sized businesses selling on Amazon, Home and kitchen was the most popular category among small sellers on Amazon's online marketplace, with over ** (** percent) of respondents saying they had such products listed there for sale. In addition, ** percent of the sellers surveyed reported selling products in the beauty and personal care category.

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Statistics on " SME e-commerce "

The most important statistics
The most important statistics
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Other statistics that may interest you SME e-commerce

Overview

7

United States

8

European Union

6

Platforms

8

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Topics

SME e-commerceB2B e-commerce in the United StatesB2B e-commerce in Latin AmericaE-commerce startupsSME/SMB advertising and marketing in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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