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Leading channels used for product search for alcoholic beverages online globally in 2025

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Sources

Release date

October 2025

Region

Worldwide

Survey time period

June 16 to 27, 2025

Number of respondents

25,563 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.

Citation formats

Top channels used for product search for alcohol online 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 23, 2025

A survey conducted in 2025 revealed that around **** of global shoppers prefer to browse in store before making a purchase when it comes to alcholic drinks. Less than ** percent buy them through marketplaces. 

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