According to the source, the index evaluates the account's influence, its activeness and communication power. The higher the index, the better the account quality.
In the week ending September 22, 2024, Esquire ranked first among all fashion accounts on Weibo, scoring points on an influence index. Weibo, the Chinese equivalent of Twitter, is one of the top social platforms in China with about *** million monthly active users.
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KolRank. (September 25, 2024). Leading Weibo fashion accounts in the week ending September 22, 2024, based on influence index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1399617/weibo-most-influential-fashion-channels/
KolRank. "Leading Weibo fashion accounts in the week ending September 22, 2024, based on influence index." Chart. September 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1399617/weibo-most-influential-fashion-channels/
KolRank. (2024). Leading Weibo fashion accounts in the week ending September 22, 2024, based on influence index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1399617/weibo-most-influential-fashion-channels/
KolRank. "Leading Weibo Fashion Accounts in The Week Ending September 22, 2024, Based on Influence Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2024, /statistics/1399617/weibo-most-influential-fashion-channels/
KolRank, Leading Weibo fashion accounts in the week ending September 22, 2024, based on influence index ÌÇÐÄÆƽâ°æ, /statistics/1399617/weibo-most-influential-fashion-channels/ (last visited July 26, 2026)
Leading Weibo fashion accounts in the week ending September 22, 2024, based on influence index [Graph], KolRank, September 25, 2024. [Online]. Available: /statistics/1399617/weibo-most-influential-fashion-channels/
