The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Xiaohongshu.
In February 2025, *** became the most successful fashion influencer on Xiaohongshu by sharing trendy clothing. *'s account scored 96.33 out of 100 points in terms of account impact. Other notable influencers *** and ** trailed behind.
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TopKlout. (July 19, 2025). Most influential independent fashion accounts on Xiaohongshu as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/
TopKlout. "Most influential independent fashion accounts on Xiaohongshu as of February 2025." Chart. July 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/
TopKlout. (2025). Most influential independent fashion accounts on Xiaohongshu as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/
TopKlout. "Most Influential Independent Fashion Accounts on Xiaohongshu as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2025, /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/
TopKlout, Most influential independent fashion accounts on Xiaohongshu as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/ (last visited August 03, 2026)
Most influential independent fashion accounts on Xiaohongshu as of February 2025 [Graph], TopKlout, July 19, 2025. [Online]. Available: /statistics/1481066/xiaohongshu-most-influential-independent-fashion-accounts/
