Key insights
- Leading Italian fashion companies
- Luxottica, Prada, Calzedonia

Detailed statistics
Leading Italian fashion companies 2018, by turnover
- Preferred clothing purchase channels in Italy
- Fast fashion stores

Detailed statistics
Preferred clothing purchase channels in Italy 2019
- Main eco-friendly elements considered in Italy when buying clothes
- Sustainable fabrics and materials

Detailed statistics
Opinions on important eco-friendly elements when buying clothes in Italy 2019
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Fashion industry overview
7
- Production value of wearing apparel in Italy 2011 to 2022
- Turnover of women clothing industry in Italy 2012-2020
- Consumption value of women's clothing industry 2012-2019
- Turnover of the menswear clothing and apparel industry in Italy 2010 to 2023
- Consumption value of menswear clothing and apparel industry in Italy 2010-2023
- CO2 emitted in online and offline purchase in Italy 2019, by category
- CO2 emitted in online and offline purchase of clothing in Italy 2019, by category
Fashion industry overview
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Production value of wearing apparel in Italy 2011 to 2022

Production value of wearing apparel in Italy 2011 to 2022
Production value of wearing apparel in Italy from 2011 to 2022 (in 1,000 euros)
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Turnover of women clothing industry in Italy 2012-2020

Turnover of women clothing industry in Italy 2012-2020
Turnover of the women's and girls' apparel manufacturing industry in Italy from 2012 to 2020 (in million euros)
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Consumption value of women's clothing industry 2012-2019

Consumption value of women's clothing industry 2012-2019
Final consumption value of women's apparel manufacturing industry in Italy from 2012 to 2019 (in million euros)
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Turnover of the menswear clothing and apparel industry in Italy 2010 to 2023

Turnover of the menswear clothing and apparel industry in Italy 2010 to 2023
Turnover of the Italian menswear clothing and apparel industry from 2010 to 2023 (in million euros)
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Consumption value of menswear clothing and apparel industry in Italy 2010-2023

Consumption value of menswear clothing and apparel industry in Italy 2010-2023
Final consumption value of the Italian menswear clothing and apparel in Italy from 2010 to 2023 (in million euros)
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CO2 emitted in online and offline purchase in Italy 2019, by category

CO2 emitted in online and offline purchase in Italy 2019, by category
Carbon dioxide (CO2) emitted in online and offline purchase in Italy in 2019, by category (in kilograms)
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CO2 emitted in online and offline purchase of clothing in Italy 2019, by category

CO2 emitted in online and offline purchase of clothing in Italy 2019, by category
Carbon dioxide (CO2) emitted in online and offline purchase of clothing in Italy in 2019, by type of offline purchase (in kilograms)
Sustainability of brands
5
- Opinions on sustainability of luxury brands in Italy 2020
- Sustainable cotton usage score of European apparel retailers 2020
- Distribution of used clothing allocations of Italian company OVS 2019
- Renewable raw materials used by Benetton Group 2018-2022, by type
- H&M's share of sustainably sourced materials 2012-2024
Sustainability of brands
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Opinions on sustainability of luxury brands in Italy 2020

Opinions on sustainability of luxury brands in Italy 2020
Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry?
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Sustainable cotton usage score of European apparel retailers 2020

Sustainable cotton usage score of European apparel retailers 2020
Sustainable cotton ranking score of Europe-based apparel retailers in 2020
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Distribution of used clothing allocations of Italian company OVS 2019

Distribution of used clothing allocations of Italian company OVS 2019
Distribution of allocations of used clothing collected by the Italian fashion Group OVS in 2019
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Renewable raw materials used by Benetton Group 2018-2022, by type

Renewable raw materials used by Benetton Group 2018-2022, by type
Renewable raw materials used by Italian fashion company Benetton Group in 2018 to 2022, by type (in tons)
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H&M's share of sustainably sourced materials 2012-2024

H&M's share of sustainably sourced materials 2012-2024
Share of sustainably sourced materials used by H&M from 2012 to 2024
Shopping behavior
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Clothes shopping frequency in Italy 2019

Clothes shopping frequency in Italy 2019
How often do you buy clothes?
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Opinions on when to buy clothes in Italy 2019

Opinions on when to buy clothes in Italy 2019
Generally speaking, when do you buy your clothes?
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Preferred clothing purchase channels in Italy 2019

Preferred clothing purchase channels in Italy 2019
Generally speaking, where do you prefer buying clothes (on and offline)?
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Opinions regarding factors to consider when buying clothes in Italy 2019

Opinions regarding factors to consider when buying clothes in Italy 2019
What are your criteria when you buy clothes?
Attitude towards sustainable consumption
11
- Opinions on important eco-friendly elements when buying clothes in Italy 2019
- Opinions on factors hindering consumers from buying ethical clothes in Italy 2019
- Opinions on reducing clothes purchase for ethical reasons in Italy 2019
- Eco-friendly clothing and accessories spending intentions in Italy 2020
- Opinions on ethical aspects of clothing production in Italy 2019
- Level of knowledge of Slow Fashion in Italy 2019
- Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019
- Ways to get rid of clothes not longer worn in Italy 2019
- Most interesting clothing items to rent in Italy in 2019
- Frequency of sustainability talks in Italy 2019
- Fields associated with sustainability in Italy 2019
Attitude towards sustainable consumption
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Opinions on important eco-friendly elements when buying clothes in Italy 2019

Opinions on important eco-friendly elements when buying clothes in Italy 2019
Which, if any, eco-friendly elements are important to you when you buy clothes?
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Opinions on factors hindering consumers from buying ethical clothes in Italy 2019

Opinions on factors hindering consumers from buying ethical clothes in Italy 2019
What restrain you from buying ethical and eco-friendly clothes?
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Opinions on reducing clothes purchase for ethical reasons in Italy 2019

Opinions on reducing clothes purchase for ethical reasons in Italy 2019
Have you reduced your clothing purchase for ethical reasons?
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Eco-friendly clothing and accessories spending intentions in Italy 2020

Eco-friendly clothing and accessories spending intentions in Italy 2020
How much are you going to spend on eco-friendly clothing and accessories in 2020?
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Opinions on ethical aspects of clothing production in Italy 2019

Opinions on ethical aspects of clothing production in Italy 2019
To what extent do you agree with the following statement: "clothing manufacturers should be obliged by law to consider ethical aspects in the production of their clothing"?
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Level of knowledge of Slow Fashion in Italy 2019

Level of knowledge of Slow Fashion in Italy 2019
Have you ever heard the term "Slow Fashion", a movement to buy less clothes for better quality?
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Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019

Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019
Consumers' attitude towards cruelty-free and vegan fashion in Italy in 2019
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Ways to get rid of clothes not longer worn in Italy 2019

Ways to get rid of clothes not longer worn in Italy 2019
What do you do with clothes you no longer wear?
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Most interesting clothing items to rent in Italy in 2019

Most interesting clothing items to rent in Italy in 2019
Which of the following clothing items would you rent?
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Frequency of sustainability talks in Italy 2019

Frequency of sustainability talks in Italy 2019
How often do you talks about topics related to sustainability with your friends, relatives, and colleagues?
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Fields associated with sustainability in Italy 2019

Fields associated with sustainability in Italy 2019
Which fields do you associate with the term "sustainability"?
COVID-19 impact
4
- Disposition towards sustainable fashion in Italy after COVID crisis 2020, by gender
- Disposition towards sustainable fashion in Italy post COVID crisis 2020, by age group
- Disposition towards fashion retailers in Italy after COVID crisis 2020, by age group
- Disposition towards fashion retailers in Italy after COVID crisis 2020, by gender
COVID-19 impact
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Disposition towards sustainable fashion in Italy after COVID crisis 2020, by gender

Disposition towards sustainable fashion in Italy after COVID crisis 2020, by gender
To what extent would you agree with the statement: "Coronavirus crisis has made my fashion consumption habits (i.e. purchases repairs, or disposals of clothing items) more sustainable."
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Disposition towards sustainable fashion in Italy post COVID crisis 2020, by age group

Disposition towards sustainable fashion in Italy post COVID crisis 2020, by age group
To what extent would you agree with the statement: "Coronavirus crisis has made my fashion consumption habits (i.e. purchases repairs, or disposals of clothing items) more sustainable."
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Disposition towards fashion retailers in Italy after COVID crisis 2020, by age group

Disposition towards fashion retailers in Italy after COVID crisis 2020, by age group
How has the coronavirus crisis changed the way you think about fashion retailers? Choose responses that apply to you.
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Disposition towards fashion retailers in Italy after COVID crisis 2020, by gender

Disposition towards fashion retailers in Italy after COVID crisis 2020, by gender
How has the coronavirus crisis changed the way you think about fashion retailers? Choose responses that apply to you.
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