| Characteristic | 2022 | 2023 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
November 2022
More information
Region
Hong Kong
Survey time period
October 18 to November 7, 2022
Number of respondents
120 brands, agencies, and other companies
Method of interview
Email survey
Supplementary notes
Original questions: 1. Please identify the estimated percent share of your 2022 media budget by channel. 2. Provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend.
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