among surveyed companies, both brands and agencies accounting for 42 percent and other types of company occupying 16 percent
Method of interview
Email survey
Supplementary notes
Original question: provide your best estimate for the following: budget percent +/- for projected 2023 total media ad spend vs. actual 2022 total media ad spend.
Citation formats
Estimated annual ad spend growth in Hong Kong 2023, by sector
According to a survey conducted among companies in Hong Kong in 2022, the year-over-year ad spend growth in B2B and travel sectors were projected to surpass ** percent. In contrast, growth of auto sector was estimated to go down percent compared to the year prior.
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IAB Hong Kong. (November 16, 2022). Projected annual ad spend growth in Hong Kong in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/
IAB Hong Kong. "Projected annual ad spend growth in Hong Kong in 2023, by industry." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/
IAB Hong Kong. (2022). Projected annual ad spend growth in Hong Kong in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/
IAB Hong Kong. "Projected Annual Ad Spend Growth in Hong Kong in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/
IAB Hong Kong, Projected annual ad spend growth in Hong Kong in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/ (last visited July 28, 2026)
Projected annual ad spend growth in Hong Kong in 2023, by industry [Graph], IAB Hong Kong, November 16, 2022. [Online]. Available: /statistics/1377970/hong-kong-projected-advertising-spending-growth-by-industry/
