The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Citation formats
Interest in buying celebrity products in the U.S. 2021
In 2021, around 20 percent of U.S. consumers stated that products created by musicians were somewhat important to them when deciding to purchase a certain item. A similar share of participants said the same about products created by athletes.
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Morning Consult. (December 7, 2021). Interest in buying celebrity products in the United States in 2021, by celebrity type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/
Morning Consult. "Interest in buying celebrity products in the United States in 2021, by celebrity type." Chart. December 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/
Morning Consult. (2021). Interest in buying celebrity products in the United States in 2021, by celebrity type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/
Morning Consult. "Interest in Buying Celebrity Products in The United States in 2021, by Celebrity Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2021, /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/
Morning Consult, Interest in buying celebrity products in the United States in 2021, by celebrity type ÌÇÐÄÆƽâ°æ, /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/ (last visited August 01, 2026)
Interest in buying celebrity products in the United States in 2021, by celebrity type [Graph], Morning Consult, December 7, 2021. [Online]. Available: /statistics/1373036/interest-in-buying-celebrity-products-in-the-us/
