According to a survey among Southeast Asian consumers, half of the shoppers in Vietnam shopped on social media for the first time in 2021. Comparatively, ** percent of the shoppers in Cambodia tried social commerce for the first time in 2021.
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Visa Inc.. (July 17, 2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of first time shoppers on social media in Southeast Asia in 2021, by country." Chart. July 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. (2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of First Time Shoppers on Social Media in Southeast Asia in 2021, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2023, /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc., Share of first time shoppers on social media in Southeast Asia in 2021, by country ÌÇÐÄÆƽâ°æ, /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/ (last visited August 04, 2026)
Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph], Visa Inc., July 17, 2023. [Online]. Available: /statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
