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Share of online purchases in Sweden in 2022, by product category and gender

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Sources

Release date

October 2022

Region

Sweden

Survey time period

2022

Number of respondents

3,129 respondents

Age group

16 years and older

Special properties

consumers who have shopped online in the past year

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Online shopping in Sweden 2022, by category and gender

Published by
F. Watty,
Mar 16, 2023
According to a survey carried out in 2022, Swedish women are the biggest consumers of online fashion. Nearly half of the surveyed female shoppers bought clothes, shoes, or accessories via the internet. Comparatively, for Swedish men, this share stood at ** percent. The survey showed that ** percent of online book shoppers were male, which was their favorite category. As a comparison, ** percent of women bought this category online.
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