Data from 2023 shows that employed people shop online for fashion in Sweden the most. In that year, approximately ** percent of individuals in the workforce had procured clothing via the internet. Another group with a high level of online shopping was students, as nearly six out of ten of them had purchased fashion online. Retirees exhibited the lowest percentage of online shoppers, at roughly ** percent.
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Statistics Sweden. (April 16, 2024). Share of online clothes shoppers in Sweden in 2023, by occupation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1461856/online-clothes-shoppers-sweden-occupation/
Statistics Sweden. "Share of online clothes shoppers in Sweden in 2023, by occupation." Chart. April 16, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1461856/online-clothes-shoppers-sweden-occupation/
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden in 2023, by occupation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1461856/online-clothes-shoppers-sweden-occupation/
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden in 2023, by Occupation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Apr 2024, /statistics/1461856/online-clothes-shoppers-sweden-occupation/
Statistics Sweden, Share of online clothes shoppers in Sweden in 2023, by occupation ÌÇÐÄÆÆ½â°æ, /statistics/1461856/online-clothes-shoppers-sweden-occupation/ (last visited July 21, 2026)
Share of online clothes shoppers in Sweden in 2023, by occupation [Graph], Statistics Sweden, April 16, 2024. [Online]. Available: /statistics/1461856/online-clothes-shoppers-sweden-occupation/