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Forecasts suggest, that in 2023, online retail sales in Canada amounted to nearly *** billion Canadian dollars. Furthermore, by 2027, e-commerce retail sales in the North American country would be more than *** billion Canadian dollars.

Canada’s online shopper specs

In 2021, Canada was home to over*** million digital buyers, and the figure is expected to surpass ** million by mid-decade. Among Canadians who shop online, the majority tend to make their online purchases on desktops rather than mobile devices, with desktop e-shopping generating an estimated ** billion U.S. dollars in 2021. Additionally, chain retail generates a significant portion of Canada’s total e-commerce sales, making up a forecasted total of ** billion U.S. dollars by the end of 2022. Even though most of these sales are first-party, third-party sellers are set to double sales in the next 5 years.

Amazon in Canada

With its massive global success, Amazon is unsurprisingly one of Canada’s biggest e-commerce players and is responsible for a significant portion of third-party e-commerce sales. On Amazon’s Canadian site, amazon.ca, the company is expected to complete 2022 with a sales value of almost ** billion U.S. dollars, roughly one-tenth of the country’s forecasted retail e-commerce sales for the same year. Amazon also ranked as Canada’s leading e-commerce grocery site in 2021. The platform offered approximately * different packaged food products, boasting a much larger inventory than other Canadian-native grocery e-retailers.