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Leading e-commerce retail categories during the holiday season in the United States in 2020, by market share

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Source

Release date

January 2021

Region

United States

Survey time period

September 28, 2020 to January 5, 2021

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

Citation formats

Leading online holiday sales categories in the U.S. 2020, by market share

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 21, 2021
In 2020, general merchandise was the e-commerce category U.S. shoppers spent the most during the holiday season, with a market share of nearly ** percent. Apparel and footwear came in second, accounting for about ten percent of online sales during this period, followed by consumer electronics and major appliances, with approximately nine percent.
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