In 2024, around ***percent of online shoppers in Sweden purchased clothes online. The clothes category also includes sportswear, shoes, and accessories. A year earlier, slightly fewer consumers bought fashion via the internet.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Statistics Sweden. (November 25, 2024). Share of online clothes shoppers in Sweden from 2021 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. "Share of online clothes shoppers in Sweden from 2021 to 2024." Chart. November 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. (2024). Share of online clothes shoppers in Sweden from 2021 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden. "Share of Online Clothes Shoppers in Sweden from 2021 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Nov 2024, /statistics/1409783/online-clothes-shoppers-sweden/
Statistics Sweden, Share of online clothes shoppers in Sweden from 2021 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1409783/online-clothes-shoppers-sweden/ (last visited July 21, 2026)
Share of online clothes shoppers in Sweden from 2021 to 2024 [Graph], Statistics Sweden, November 25, 2024. [Online]. Available: /statistics/1409783/online-clothes-shoppers-sweden/