According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, ** percent of respondents intended to increase their influencer marketing budget over the next 12 months. In contrast, only seven percent intended to decrease their budgets.
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Influencer Marketing Hub. (February 7, 2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on marketing budget allocation for influencers in Australia as of February 2023." Chart. February 7, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. (2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on Marketing Budget Allocation for Influencers in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2023, /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub, Intentions on marketing budget allocation for influencers in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/ (last visited July 31, 2026)
Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: /statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/