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Distribution of YouTube influencers worldwide in 2023, by category

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Source

Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

Citation formats

Global distribution of YouTube influencers 2023, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024

People and blogs was the most popular category for YouTube influencers in 2023, with **** percent of them posting videos related to this topic. Entertainment and video games followed with a respective influencer share of and percent.

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Statistics on " YouTube advertising and marketing in the United States "

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Other statistics that may interest you YouTube advertising and marketing in the United States

Global overview

5

U.S. overview

4

Marketer usage and influencers

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Market leaders

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Consumer insights

8

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