According to a survey conducted among marketers worldwide in August 2022, ** percent of respondents stated that one of the main benefits of working with small-scale influencers was lower costs. Another ** percent of surveyed marketers globally reported that it was easier to establish long-term partnerships with small influencers and creators.
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HubSpot. (August 16, 2022). Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/
HubSpot. "Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022." Chart. August 16, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/
HubSpot. (2022). Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/
HubSpot. "Leading Benefits for Working with Small-scale Influencers among Marketers Worldwide as of August 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Aug 2022, /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/
HubSpot, Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/ (last visited July 22, 2026)
Leading benefits for working with small-scale influencers among marketers worldwide as of August 2022 [Graph], HubSpot, August 16, 2022. [Online]. Available: /statistics/1372216/top-benefits-using-small-scale-influencers-marketers/