* China excludes Hong Kong. Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes classifieds, display (banners/static display, rich media, sponsorship and video, including advertising that appears before, during or after digital video content in a video player), search (paid listings, contextual text links and paid inclusion), in-game advertising, newsletter advertising and email.
According to a June 2020 estimate, the United States was the largest digital advertising market worldwide with a spending of * billion U.S. dollars, followed by China with over ** billion and the United Kingdom with ** billion. Brazil is the only country representing Latin America in the top 10, ranking ninth, with an expenditure of *** billion dollars.
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eMarketer. (July 15, 2020). Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/269707/digital-advertising-markets/
eMarketer. "Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars)." Chart. July 15, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/269707/digital-advertising-markets/
eMarketer. (2020). Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/269707/digital-advertising-markets/
eMarketer. "Leading Digital Advertising Markets Worldwide in 2020 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Jul 2020, /statistics/269707/digital-advertising-markets/
eMarketer, Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/269707/digital-advertising-markets/ (last visited July 19, 2026)
Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) [Graph], eMarketer, July 15, 2020. [Online]. Available: /statistics/269707/digital-advertising-markets/