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Methods marketers bought programmatic audio advertising worldwide as of September 2021

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Source

Release date

December 2021

Region

Worldwide

Survey time period

September 2021

Number of respondents

300 respondents

Special properties

among mid-senior level media planners from a wide variety of verticals

Citation formats

Ways marketers buy programmatic audio ads worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 17, 2022
According to a 2021 survey among marketers worldwide, ** percent of global respondents said they were planning to purchase programmatic audio advertising in a hybrid fashion, while ** percent said they intended to utilize managed services and another ** percent said they intended to buy programmatic audio advertising in-house - without using a third party. In the United States, ** percent of respondents said they planned to buy programmatic audio in a hybrid manner, followed by ** percent planning to utilize the in-house approach, and another ** percent citing managed service.
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Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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