Cancelation potential of selected entertainment services 18-34 year-olds in U.S. 2022| ��ƽ��

Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022

Characteristic	Regularly	Periodically	Never
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Release date

November 2022

More information

Region

United States

Survey time period

October 2022

Number of respondents

Age group

18-34 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced

Supplementary notes

*Sample count for sources used by statistic – SPOTIFY PAID (n=252), AMAZON MUSIC (n=31), YOUTUBE TV (n=53), NETFLIX (n=764), APPLE MUSIC (n=281),LIVE SHOWTIME CHANNEL (n=128), APPLE ARCADE (n=53), LIVE EPIX CHANNEL (n=50), EA PLAY/PLAY PRO (n=50), LIVE STARZ CHANNEL (n=80).
**EA Play represents both EA Play and EA Play Pro.
***QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.

Citation formats

During a survey of U.S. consumers aged 18 to 34 in October 2022, it was found that Spotify's paid subscription was the entertainment service the least likely to be considered for cancelation, with ** percent of those surveyed saying that they never thought about canceling their subscription to that service. However, the service most likely to be considered for cancelation was epix, with ** percent of its subscribers saying they regularly thought of canceling the service, and ** percent who periodically considered canceling the service.