A survey between December 2023 and January 2024 found that U.S. subscription users were most likely to cancel an education-related subscription (such as a langauge learning app) due to a recent price hike. On the other hand, sports SVOD subscriptions were least likely to get cancelled after a price increase.
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Bango. (February 24, 2024). Share of subscription users in the United States who have cancelled due to a recent price increase as of January 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/
Bango. "Share of subscription users in the United States who have cancelled due to a recent price increase as of January 2024, by category." Chart. February 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/
Bango. (2024). Share of subscription users in the United States who have cancelled due to a recent price increase as of January 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/
Bango. "Share of Subscription Users in The United States Who Have Cancelled Due to a Recent Price Increase as of January 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2024, /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/
Bango, Share of subscription users in the United States who have cancelled due to a recent price increase as of January 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/ (last visited July 28, 2026)
Share of subscription users in the United States who have cancelled due to a recent price increase as of January 2024, by category [Graph], Bango, February 24, 2024. [Online]. Available: /statistics/1618419/us-subscription-service-price-hike-cancellation-by-category/
