Must-have entertainment brands by gender U.S. 2022

Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender

Characteristic	Must have (invaluable)	Nice to have (could do without)
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

In cooperation with

Release date

November 2022

More information

Region

United States

Survey time period

October 2022

Number of respondents

Age group

18 years and older

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced

Supplementary notes

*Household uses category, base size varies by gender: SPOTIFY PAID (M n=207|F n=231), YOUTUBE FREE (M n=864|F n=924), APPLE MUSIC (M n=244|F n=283), YOUTUBE PREMIUM (M n=135|F n=92), AMAZON MUSIC (M n=40|F n=70), XBOX LIVE (M n=200|F n=142), READING (M n=592|F n=772), NETFLIX (M n=939|F n=1094).
**Represents free or paid version.
***Represents Xbox live or Game Pass.
Question.1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.

Citation formats

During a survey of U.S. consumers conducted in October 2022, it was found that Spotify's paid subscription service was considered to be a must-have source of entertainment by ** percent of responding men and ** percent of women. YouTube's free service was mentioned as essential entertainment sources by ** percent of male respondents and ** percent of female survey participants.