| Characteristic | Influencer credibility ratio |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
June 2022
Region
Indonesia
Survey time period
June 2022
Number of respondents
1,000 respondents
Method of interview
Online survey
Supplementary notes
The source defined Influencer Credibility Ratio (ICR) as the percentage of people who believe in an influencer's recommendation divided by the percentage of people who are aware of the influencer.
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