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Availability of toys in online stores by category in Poland in 2021

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Sources

Release date

November 2021

Region

Poland

Survey time period

November 2021

Special properties

52199 products

Supplementary notes

The study of the Polish e-commerce toy market was based on data on 705,000 listings of 5,200 products from 5 e-commerce sites: Allegro, Ceneo, Google Shopping, Amazon, and Empik Marketplace.

Citation formats

Availability of toys in online stores by category in Poland 2021

Published by
F. Watty,
Nov 26, 2025

In 2021, Google Shopping offered the largest selection of toys in most toy categories. For Lego, both Empik and Allegro offered *** percent assortment coverage.

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