In 2024, British consumers aged 25 to 64 were the most likely group to shop for gifts online. Those * were most likely to do their gift shopping mostly in stores.
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YouGov. (August 8, 2024). Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/
YouGov. "Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group." Chart. August 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/
YouGov. (2024). Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/
YouGov. "Percentage of Consumers Who Purchase Gifts Mostly Online or In-store in Great Britain in 2024, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Aug 2024, /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/
YouGov, Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/ (last visited August 01, 2026)
Percentage of consumers who purchase gifts mostly online or in-store in Great Britain in 2024, by age group [Graph], YouGov, August 8, 2024. [Online]. Available: /statistics/1484433/consumers-purchase-gifts-online-in-store-uk-by-age/