In a survey conducted in France in 2021, more than half (** percent) of male-identified consumers with plans to shop on Black Friday stated their intention to carry out this activity exclusively online, compared to ** percent of women. Both hybrid (i.e. online and in-store) and in-store-only shopping were more popular among female than male shoppers.
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Bonial. (November 10, 2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel." Chart. November 10, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. (2021). Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial. "Distribution of Consumers Planning to Shop on Black Friday in France in 2021, by Gender and Purchase Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2021, /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
Bonial, Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel ÌÇÐÄÆƽâ°æ, /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/ (last visited August 01, 2026)
Distribution of consumers planning to shop on Black Friday in France in 2021, by gender and purchase channel [Graph], Bonial, November 10, 2021. [Online]. Available: /statistics/1280184/shopping-channels-consumers-plans-black-friday-france-gender/
