According to a survey conducted in August 2025, the majority of respondents in India were inclined towards during the festive period. Moreover, discounts were one of the main reasons for consumers to prefer online shopping.Â
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JioStar India Private Limited. (August 12, 2025). Preferred purchase channel for festive shopping in India as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/
JioStar India Private Limited. "Preferred purchase channel for festive shopping in India as of August 2025." Chart. August 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/
JioStar India Private Limited. (2025). Preferred purchase channel for festive shopping in India as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/
JioStar India Private Limited. "Preferred Purchase Channel for Festive Shopping in India as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2025, /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/
JioStar India Private Limited, Preferred purchase channel for festive shopping in India as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/ (last visited August 05, 2026)
Preferred purchase channel for festive shopping in India as of August 2025 [Graph], JioStar India Private Limited, August 12, 2025. [Online]. Available: /statistics/1270913/india-share-of-channels-used-to-explore-products-for-the-festive-season/
