During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that ** percent of respondents used retail media ads. Another ** percent were considering it. Digital retail media advertising spending in the United States was forecast to reach **** billion U.S. dollars in 2023.
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IAB (U.S.). (November 15, 2022). Usage of retail media advertising in the United States as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1359866/retail-media-usage-usa/
IAB (U.S.). "Usage of retail media advertising in the United States as of November 2022." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1359866/retail-media-usage-usa/
IAB (U.S.). (2022). Usage of retail media advertising in the United States as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1359866/retail-media-usage-usa/
IAB (U.S.). "Usage of Retail Media Advertising in The United States as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1359866/retail-media-usage-usa/
IAB (U.S.), Usage of retail media advertising in the United States as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1359866/retail-media-usage-usa/ (last visited July 20, 2026)
Usage of retail media advertising in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: /statistics/1359866/retail-media-usage-usa/
