According to a 2023 survey on retail media conducted in Australia, almost ** percent of respondents claimed that they see retail media as a key part of their advertising strategy following the deprecation of third-party cookies. In contrast, ** percent of respondents stated the opposite.
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IAB Australia. (March 2, 2023). Experience working with retail media partners in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1376243/australia-experience-working-with-retail-media-partners/
IAB Australia. "Experience working with retail media partners in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1376243/australia-experience-working-with-retail-media-partners/
IAB Australia. (2023). Experience working with retail media partners in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1376243/australia-experience-working-with-retail-media-partners/
IAB Australia. "Experience Working with Retail Media Partners in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Mar 2023, /statistics/1376243/australia-experience-working-with-retail-media-partners/
IAB Australia, Experience working with retail media partners in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1376243/australia-experience-working-with-retail-media-partners/ (last visited July 24, 2026)
Experience working with retail media partners in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1376243/australia-experience-working-with-retail-media-partners/