According to a 2022 survey on local ecommerce and retail marketing conducted in Australia, ** percent of respondents claimed that they are somewhat or very concerned about retailer's use of data provided via transactions. Likewise, ** percent of online shoppers stated that they are somewhat or very concerned about retailers’ use of data provided via loyalty cards.
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IAB Australia. (August 3, 2022). Level of concern about how retailers use personal data in Australia as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. "Level of concern about how retailers use personal data in Australia as of June 2022." Chart. August 3, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. (2022). Level of concern about how retailers use personal data in Australia as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia. "Level of Concern about How Retailers Use Personal Data in Australia as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2022, /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
IAB Australia, Level of concern about how retailers use personal data in Australia as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/ (last visited July 28, 2026)
Level of concern about how retailers use personal data in Australia as of June 2022 [Graph], IAB Australia, August 3, 2022. [Online]. Available: /statistics/1376725/australia-level-of-concern-about-how-retailers-use-personal-data/
