Original question: "What have been the objectives of your retail media activities you’ve been involved with over the past year? (Choose all that apply)"
Citation formats
Objectives for retail media activities Australia 2023
According to a 2023 survey on retail media conducted in Australia, the main objective for retail media activities was to increase sales, with ** percent of respondents choosing this variant. More than half of the respondents also focused on supporting specific promotions and acquiring new customers.
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IAB Australia. (March 2, 2023). Objectives for retail media activities in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. "Objectives for retail media activities in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. (2023). Objectives for retail media activities in Australia as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia. "Objectives for Retail Media Activities in Australia as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2023, /statistics/1376217/australia-objectives-for-retail-media-activities/
IAB Australia, Objectives for retail media activities in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1376217/australia-objectives-for-retail-media-activities/ (last visited July 24, 2026)
Objectives for retail media activities in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1376217/australia-objectives-for-retail-media-activities/
