According to a 2023 survey on retail media conducted in Australia, ** percent of respondents claimed that they operate or have clients that operate in the fast moving consumer goods category. The other most popular categories in which retail media advertisers operated were retail, health and beauty, and alcoholic beverages.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IAB Australia. (March 2, 2023). Categories in which retail media advertisers operate in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. "Categories in which retail media advertisers operate in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. (2023). Categories in which retail media advertisers operate in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia. "Categories in Which Retail Media Advertisers Operate in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Mar 2023, /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/
IAB Australia, Categories in which retail media advertisers operate in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/ (last visited July 28, 2026)
Categories in which retail media advertisers operate in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1375777/australia-categories-retail-media-advertisers-operate-in/