According to a 2023 survey on retail media conducted in Australia, almost half of respondents claimed that the top opportunity of partnering with retailers was access to their first-party data. Other top key opportunities were reaching shoppers at the point of purchase and closed loop attribution, with ** and ** percent of respondents choosing them respectively.
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IAB Australia. (March 2, 2023). Key opportunities of partnering with retailers in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. "Key opportunities of partnering with retailers in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. (2023). Key opportunities of partnering with retailers in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia. "Key Opportunities of Partnering with Retailers in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Mar 2023, /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/
IAB Australia, Key opportunities of partnering with retailers in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/ (last visited July 31, 2026)
Key opportunities of partnering with retailers in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1376226/australia-key-opportunities-of-partnering-with-retailers/