According to a 2022 survey on local ecommerce and retail marketing conducted in Australia, retailer websites and emails were the most frequently read types of content distributed by retailers. In contrast, events and in-store digital screens and signage were reported as the least frequently read content categories.
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IAB Australia. (August 3, 2022). Consumer consumption of content in Australia as of June 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. "Consumer consumption of content in Australia as of June 2022, by type." Chart. August 3, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. (2022). Consumer consumption of content in Australia as of June 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia. "Consumer Consumption of Content in Australia as of June 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2022, /statistics/1376297/australia-consumer-consumption-of-content-by-type/
IAB Australia, Consumer consumption of content in Australia as of June 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1376297/australia-consumer-consumption-of-content-by-type/ (last visited July 25, 2026)
Consumer consumption of content in Australia as of June 2022, by type [Graph], IAB Australia, August 3, 2022. [Online]. Available: /statistics/1376297/australia-consumer-consumption-of-content-by-type/
