As of 2022, the majority of companies in South Africa (** percent) planned to implement multimedia content strategy as a company tool in the next twelve months. The second favorite tool that year was social media analytics, as 46 percent confirmed to have planned to use it in the upcoming year. This represented a decline in the share of companies who favored this tool in 2021, when 54 percent chose it as their favorite. Nevertheless, both multimedia content and social media analytics have been companies' favorite tools since 2018.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Social media strategies to be implemented in the next 12 months by companies in South Africa from 2018 to 2022, by type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/
Ornico, und World Wide Worx. "Social media strategies to be implemented in the next 12 months by companies in South Africa from 2018 to 2022, by type." Chart. June 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/
Ornico, World Wide Worx. (2022). Social media strategies to be implemented in the next 12 months by companies in South Africa from 2018 to 2022, by type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/
Ornico, and World Wide Worx. "Social Media Strategies to Be Implemented in The next 12 Months by Companies in South Africa from 2018 to 2022, by Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2022, /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/
Ornico & World Wide Worx, Social media strategies to be implemented in the next 12 months by companies in South Africa from 2018 to 2022, by type ÌÇÐÄÆÆ½â°æ, /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/ (last visited August 05, 2026)
Social media strategies to be implemented in the next 12 months by companies in South Africa from 2018 to 2022, by type [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: /statistics/1350429/implementation-of-social-media-strategies-in-south-africa/