In 2020, **** percent of German influencers were nano-influencers, meaning they had between 1,000 and Instagram followers. Based on the number of followers, other influencers are classified as micro, mid-tier, macro, mega-influencers and celebrities.
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HypeAuditor. (March 24, 2020). Distribution of influencers in Germany in 2020, by number of Instagram followers [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1268592/influencery-by-instagram-followers-number-germany/
HypeAuditor. "Distribution of influencers in Germany in 2020, by number of Instagram followers." Chart. March 24, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1268592/influencery-by-instagram-followers-number-germany/
HypeAuditor. (2020). Distribution of influencers in Germany in 2020, by number of Instagram followers. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1268592/influencery-by-instagram-followers-number-germany/
HypeAuditor. "Distribution of Influencers in Germany in 2020, by Number of Instagram Followers." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2020, /statistics/1268592/influencery-by-instagram-followers-number-germany/
HypeAuditor, Distribution of influencers in Germany in 2020, by number of Instagram followers ÌÇÐÄÆÆ½â°æ, /statistics/1268592/influencery-by-instagram-followers-number-germany/ (last visited July 29, 2026)
Distribution of influencers in Germany in 2020, by number of Instagram followers [Graph], HypeAuditor, March 24, 2020. [Online]. Available: /statistics/1268592/influencery-by-instagram-followers-number-germany/