Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
Citation formats
Share of Indian Instagram influencers with spam comments 2021, by tier
According to , over half of the macro-influencers and mega-influencers on Instagram in India had inauthentic comments as of ***. Nano influencers in the country were found to have a higher level of real connection with their followers, thus also reducing the level of spam or inauthentic comments per post.
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HypeAuditor. (June 15, 2021). Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier ." Chart. June 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. (2021). Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor. "Share of Indian Instagram Influencers with Inauthentic Comments as of May 2021, by Influencer Tier ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2021, /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
HypeAuditor, Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier ÌÇÐÄÆƽâ°æ, /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/ (last visited August 04, 2026)
Share of Indian Instagram influencers with inauthentic comments as of May 2021, by influencer tier [Graph], HypeAuditor, June 15, 2021. [Online]. Available: /statistics/1122346/india-share-of-instagram-influencers-with-inauthentic-comments-by-influencer-tier/
