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Share of shoppers who intend to continue paying for membership programs in the United States as of 2022, by program

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Sources

Release date

October 2022

Region

United States

Survey time period

2022

Number of respondents

4,001 respondents

Age group

18 years and older

Special properties

household currently pays for each paid shopping program membership

Citation formats

Shoppers intending to continue membership program in the U.S. 2022, by program

Published by
F. Watty,
Nov 18, 2022
Amazon Prime was the leading paid shopping program among consumers in the United States in 2022. Over ** percent of Prime members reported that they intend to continue paying for the service in tge next 12 months. Costco's Gold Star and Executive programs ranked second, with ** percent of members reporting they would be continuing as members.
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