Young adults were the most common users of fashion subscription services in Japan, according to a survey conducted in December 2024. While ** percent of female respondents aged 20 to 29 years were either currently using or have used fashion-based subscription services, the share reached ** percent among male respondents.
A common scheme of fashion-type subscription services in Japan take the form of rental services, in which subscribers are sent pieces of clothing monthly for a fixed fee. Users can either send back a piece to receive a new item or purchase a piece if it fits their preferences.
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Neo Marketing. (January 26, 2025). Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. "Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age." Chart. January 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. (2025). Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing. "Share of People Who Have Used Fashion Subscription Services in Japan as of December 2024, by Gender and Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2025, /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
Neo Marketing, Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age ÌÇÐÄÆƽâ°æ, /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/ (last visited August 03, 2026)
Share of people who have used fashion subscription services in Japan as of December 2024, by gender and age [Graph], Neo Marketing, January 26, 2025. [Online]. Available: /statistics/1557298/japan-fashion-subscription-service-user-ratio-by-gender-age/
