Digital streaming services were by far the most recognized genre of subscription services in Japan in a survey conducted in ***. While video streaming services for movies, dramas, and anime led the ranking, over ** percent knew about music streaming services.
Apart from digital entertainment, the Japanese subscription market further offers subscriptions for physical goods and other services, although they show a lower awareness rate among consumers.
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Neo Marketing. (January 26, 2025). Most well-known genres of subscription services in Japan as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1551497/japan-awareness-subscription-services-by-genre/
Neo Marketing. "Most well-known genres of subscription services in Japan as of December 2024." Chart. January 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1551497/japan-awareness-subscription-services-by-genre/
Neo Marketing. (2025). Most well-known genres of subscription services in Japan as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1551497/japan-awareness-subscription-services-by-genre/
Neo Marketing. "Most Well-known Genres of Subscription Services in Japan as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2025, /statistics/1551497/japan-awareness-subscription-services-by-genre/
Neo Marketing, Most well-known genres of subscription services in Japan as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551497/japan-awareness-subscription-services-by-genre/ (last visited July 26, 2026)
Most well-known genres of subscription services in Japan as of December 2024 [Graph], Neo Marketing, January 26, 2025. [Online]. Available: /statistics/1551497/japan-awareness-subscription-services-by-genre/
