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In early 2021, the number * service most subscribed to by consumers in the United States was Amazon Prime: in the first quarter of that year, approximately **** of the country's population used this subscription service. Chewy, the online pet food retailer, ranked second, accounting for an estimated * percent.

Amazon Prime in the U.S.

As of late 2020, there were approximately 140 million Amazon Prime users in the United States, which is a jump of about ** million compared to 2019. By 2022, this number is expected to reach over *** million. Some of the items Amazon Prime members bought the most that year included clothing, shoes, or accessories, as well as pharmacy, health, or beauty products.

Why do people subscribe to Amazon Prime?

There are several reasons why shoppers in the United States pay a monthly subscription fee for Amazon Prime. In 2020, some of the benefits that convinced U.S. consumers to subscribe included the exclusive shopping deals and the included Amazon Prime Video content. The leading reason by far, however, had to do with faster shipping: for approximately * in 10 Amazon Prime subscribers, the free 1-day shipping was the primary reason to subscribe to the service.