A 2023 survey carried out in the United States showed that ** percent of Amazon Prime shoppers own the Prime membership, while a significant number of U.S. shoppers uses other retail memberships, too. ** percent of surveyed respondents paid for Target Cicle earnings reward. Amazon's main competitor Walmart was not in the top ten, as only ** percent of Prime shoppers were Walmart+ members.
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Numerator. (July 27, 2023). Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. "Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023." Chart. July 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. (2023). Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator. "Retail Memberships Owned by Amazon Prime Shoppers in The U.S. in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jul 2023, /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/
Numerator, Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/ (last visited August 04, 2026)
Retail memberships owned by Amazon Prime shoppers in the U.S. in 2023 [Graph], Numerator, July 27, 2023. [Online]. Available: /statistics/1415054/retail-memberships-of-amazon-prime-shoppers-united-states/